Vacation travel has changed over the past few years, be it the planning process or the vacation itself. We want to know your attitudes and preferences on vacation travel, starting from the motivation to go on a vacation to your actual vacation experiences.
This study is being conducted by a group of MBA students led by Dr.Mayukh Dass from the Area of Marketing at the Rawls College of Business. Your participation and your opinions are very important to understand the trends in the current online travel preferences. It will take about 5 to 10 minutes to complete this questionnaire. There are no right or wrong answers and we are only interested in your honest opinions. Your responses will be anonymous and will not be associated with you personally in anyway. The survey data will remain anonymous.
This survey has been approved by the Human Research Protection Program at Texas Tech University. On completion of the survey, you will be entered into a draw to win a $20 Starbucks gift card.