MCOM 5344: Seminar in Public Opinion and Propaganda
Summer II 2012
Class: 10 a.m. – 11:50 a.m., Monday – Friday
Instructor: Dr. Weiwu Zhang
The purpose of this course is to provide an interdisciplinary approach to learning about (1) the normative and philosophical assumptions surrounding the concept of “public opinion,” (2) the theoretical approaches to examining public opinion formation and change; (3) the empirical research processes of measuring public opinion; (4) the crucial relationships between communication and public opinion; and (5) the role of media communication in contributing to a vibrant civic life. By the end of the term students will be expected to acquaint themselves with the wide-ranging literature in public opinion and be sufficiently familiar with this field to conduct their original research.
Please contact Dr. Zhang at firstname.lastname@example.org or 806-834-5967 if you have any questions.