|
MCOM 6364: Selected Research Methods: Survey
Fall 2017
Class: 6 p.m. – 8:50 p.m., Wednesday
CRN: 35574
Instructor: Dr. Weiwu Zhang
This course provides students with the conceptual framework of the total survey error approach and hands-on experience in conducting original survey research. Topics to be covered include survey design and the total survey error approach, sampling, methods of data gathering, ethics in survey research, nonresponse, questionnaire design and construction, survey field administration, secondary analysis of existing survey data, survey data coding, analysis, and report writing.
Contact Dr. Weiwu Zhang at weiwu.zhang@ttu.edu or (806) 834-5967 for more information.
|
Posted:
7/25/2017
Originator:
Weiwu Zhang
Email:
N/A
Department:
Media and Communication
Categories
|
