The Italian Program and the Department of Classical & Modern Languages &
Literatures at Texas Tech University present
Made in Italy: A Conversation with Riccardo Illy
March 7, 2022 2—3 pm CST
https://texastech.zoom.us/j/95786242767
meeting ID: 957 8624 2767 | passcode: 556066
Ferrari, Gucci, Versace, Martini Rossi, all of these (and so many more) are Italian brands that have become some of the most recognizable brands in the world and have stood the test of time. But what’s their secret? How are Italians able to create world renowned brands and products that last for generations? In his new book, The Art of Excellent Products: Enchanting Customers with Premium Brand Experiences (Harper Collins Leadership, 2022) Riccardo Illy, former chairman of Gruppo Illy, shares specific business principles that have led to such tried and tested successes.
For more information, please contact Italian and World Cinema Coordinator
Dr. Victoria Surliuga at victoria.surliuga@ttu.edu